It’s easy to see why fashion and makeup tutorials do well online — social media is the go-to place for many of us looking to get inspired, stay up-to-date with the latest trends, and learn how to perfect that smokey eye. But one of the latest trends to explode on Gen Z’s platform of choice TikTok recently is #CleanTok: users posting bite-sized videos detailing their favourite cleaning hacks and products. Videos usually last around 30 seconds and feature catchy trending audio designed to increase interaction with the content.
It seems to be working: #CleanTok videos have collectively received billions of views (yes, with a ‘b’!). It makes sense — despite the pandemic winding down, we’re still spending a lot of time at home, and everyone enjoys working and relaxing in a clean space.