THE
KNOWLEDGE
BASE

Our ingredients decoded

We want to make sure that you know what you are cleaning your house with… Believe it or not, (it’s not actually necessary for us to do this as there is no legal requirement for cleaning products to list what’s actually in them… shocking I know!)

So, we have created a list of what we use and why so that you can feel confident that your home is safe for everyone.

Name

What it is

What it does

AQUA

Fancy name for water

Helps hold the ingredients together in the solution

CITRIC ACID

Fruit acid  – think Lemons!

pH adjuster and water softener

LAURYL GLUCOSIDE

Naturally derived non-ionic surfactant

Helps solubilise oily substances

CARPYL GLUCOSIDE

Plant based biodegrade non-ionic surfactant 

Helps solubilise oily substances

PHENOXYETHANOL

Paraben free preservative 

Helps the product last a bit longer

COCOAMIDOPROPYL BETAIMNE

Coconut based biodegradable surfactant

Helps to create and stabilise foams 

LAURAMINE OXIDE

Plant based biodegradable surfactant

Helps the product foam and get things nice and clean 

LACTIC ACID

Plant based and biodegradable

Helps to get rid of limescale

PEG-20 SORBITAN MONO-OLEATE

Veggie based biodegradable surfactant 

Helps solubalize fragrance compounds

SODIUM LAURYL ETHOXY SULFATE

Coconut based biodegradable anionic surfactant  

Helps to get rid of grease and dirt

SODIUM CHLORIDE

Fancy name for table salt

Helps to thicken the product

GLYERIN

Fatty veggie based alcohol 

Helps to prevent dry skin

CALCIUM CARBONATE

Natural abrasive

Helps to remove that dirt!

SODIUM CARBONATE

Builder

Helps to maintain product pH

SODIUM BICARBONATE

Put simply – its baking powder, a mild alkali

Helps to maintain product pH

SODIUM CITRATE

Fruit acid – think lemons!

pH adjuster and water softener

DIETHYLENE GLYCOL MONOBUTYL ETHER

Sovent

Helps dissolve other components and supercharge cleaning 

XANTHAN GUM

Plant based thickener

Helps to suspend abrasive

FRAGRANCE 

Essential oils

Keeps everything smelling wonderful!

POLYMER

Naturally derived polymer

Reduces surface streaking when product dries

One family’s search
for better.

OUR STORY

THE KNOWLEDGE BASE

All our ingredients (and what we don’t use) explained in easy-to-understand terms

READ MORE

SUPPORTING

We proudly produce in the UK, reducing shipping impact to the environment, supporting local employment and keeping money within the community. We donate a portion of every sale to 1% For The Planet – a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.


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