THE
KNOWLEDGE
BASE
Our ingredients decoded
We want to make sure that you know what you are cleaning your house with… Believe it or not, (it’s not actually necessary for us to do this as there is no legal requirement for cleaning products to list what’s actually in them… shocking I know!)
So, we have created a list of what we use and why so that you can feel confident that your home is safe for everyone.
Name
What it is
What it does
AQUA
Fancy name for water
Helps hold the ingredients together in the solution
CITRIC ACID
Fruit acid – think Lemons!
pH adjuster and water softener
LAURYL GLUCOSIDE
Naturally derived non-ionic surfactant
Helps solubilise oily substances
CARPYL GLUCOSIDE
Plant based biodegrade non-ionic surfactant
Helps solubilise oily substances
PHENOXYETHANOL
Paraben free preservative
Helps the product last a bit longer
COCOAMIDOPROPYL BETAIMNE
Coconut based biodegradable surfactant
Helps to create and stabilise foams
LAURAMINE OXIDE
Plant based biodegradable surfactant
Helps the product foam and get things nice and clean
LACTIC ACID
Plant based and biodegradable
Helps to get rid of limescale
PEG-20 SORBITAN MONO-OLEATE
Veggie based biodegradable surfactant
Helps solubalize fragrance compounds
SODIUM LAURYL ETHOXY SULFATE
Coconut based biodegradable anionic surfactant
Helps to get rid of grease and dirt
SODIUM CHLORIDE
Fancy name for table salt
Helps to thicken the product
GLYERIN
Fatty veggie based alcohol
Helps to prevent dry skin
CALCIUM CARBONATE
Natural abrasive
Helps to remove that dirt!
SODIUM CARBONATE
Builder
Helps to maintain product pH
SODIUM BICARBONATE
Put simply – its baking powder, a mild alkali
Helps to maintain product pH
SODIUM CITRATE
Fruit acid – think lemons!
pH adjuster and water softener
DIETHYLENE GLYCOL MONOBUTYL ETHER
Sovent
Helps dissolve other components and supercharge cleaning
XANTHAN GUM
Plant based thickener
Helps to suspend abrasive
FRAGRANCE
Essential oils
Keeps everything smelling wonderful!
POLYMER
Naturally derived polymer
Reduces surface streaking when product dries
SUPPORTING
We proudly produce in the UK, reducing shipping impact to the environment, supporting local employment and keeping money within the community. We donate a portion of every sale to 1% For The Planet – a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.
AS FEATURED IN
